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The hotel industry is always changing, and HotelBuddy is here to help you stay on top of it. Here you will find the latest news about hotel trends, new technologies, case studies and product updates.
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From Setup to Upselling: Optimize HotelBuddy to Boost Usage and Revenue
Whether you're new to HotelBuddy or have been using it for a while, small adjustments can lead to significant gains in guest engagement, upsell revenue, and check-in completion rates. Here’s how to get the most from the platform: 1. Optimize Your Guest Emails The pre-arrival email is your guest’s first contact with HotelBuddy — and one of the most important. Avoid vague calls to action like “Check in online here.” Instead, explain clearly why the guest should check in onlin
Anu Metsallik
Oct 145 min read


Instagram Is Now Google-Searchable. Here's What It Means for Hotels in 2025
Instagram marketing for hotels has just received a major upgrade. Now, your public Instagram posts, Reels, and videos can appear directly...
Anu Metsallik
Aug 114 min read


Enhance Your Hotel's Departure Process for Unforgettable Stays
Hotels invest significant effort to ensure guests feel welcome upon arrival. They offer online check-in, room upgrades, and cheerful...
Anu Metsallik
Jul 86 min read


Unlock Hidden Revenue: Why Hotels Need More Than Just Room Revenue to Thrive in 2025
The difference between good and exceptional? The extras. In 2025, relying solely on room bookings is no longer a sustainable hotel...
Anu Metsallik
Jun 75 min read


How Independent Hotels Can Use AI to Boost Guest Experience and Efficiency
Artificial Intelligence (AI) is one of the fastest-growing innovations in the hotel industry. While big hotel brands have been early...
Anu Metsallik
Apr 85 min read


Case Study: Nordic Hotel Forum Strategic Adoption of Technology for Guest Satisfaction
Located in the heart of Tallinn, the Nordic Hotel Forum features 258 guest rooms, two restaurants, a leisure center, and a conference center, and stands as a beacon of modern hospitality in Tallinn, Estonia. With a commitment to sustainability and a dedication to providing exceptional guest experiences, the hotel underwent total renovation during the covid pandemic and lockdowns and updated its systems to integrate cutting-edge technologies into its operations. The case study
Anu Metsallik
May 9, 20245 min read
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