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The hotel industry is always changing, and HotelBuddy is here to help you stay on top of it. Here you will find the latest news about hotel trends, new technologies, case studies and product updates.
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Top 10 Hotel Budgeting Mistakes (and How to Avoid Them in 2026)
Discover the top 10 hotel budgeting mistakes and learn expert strategies for forecasting, labor productivity, sustainability, and technology investment to boost profitability in 2026.
Anu Metsallik
Oct 285 min read


From Setup to Upselling: Optimize HotelBuddy to Boost Usage and Revenue
Whether you're new to HotelBuddy or have been using it for a while, small adjustments can lead to significant gains in guest engagement, upsell revenue, and check-in completion rates. Here’s how to get the most from the platform: 1. Optimize Your Guest Emails The pre-arrival email is your guest’s first contact with HotelBuddy — and one of the most important. Avoid vague calls to action like “Check in online here.” Instead, explain clearly why the guest should check in onlin
Anu Metsallik
Oct 145 min read


Case Study: GOSPA’s Path to Sustainable and Efficient Hospitality with HotelBuddy
Georg Ots Spa Hotel, located on the beautiful island of Saaremaa, Estonia, is one of the region’s leading spa hotels, renowned for...
Anu Metsallik
Oct 25 min read


HotelBuddy Product Updates: More Flexibility and Personalization
We’ve rolled out several exciting product updates to make HotelBuddy even easier to use for your team and smoother for your guests. These...
Anu Metsallik
Sep 302 min read


How to Improve Hotel Check-In: 8 Practical Improvements That Pay Off
First impressions matter—especially in the hospitality industry. The hotel check-in process sets the tone for the entire guest stay. A...
Anu Metsallik
Aug 315 min read


Instagram Is Now Google-Searchable. Here's What It Means for Hotels in 2025
Instagram marketing for hotels has just received a major upgrade. Now, your public Instagram posts, Reels, and videos can appear directly...
Anu Metsallik
Aug 114 min read


15 Smart Ways to Drive Direct Bookings in 2025
Why Direct Bookings Matter More Than Ever Let’s face it—running a hotel is a tough business, and every euro counts. OTAs like Booking.com...
Anu Metsallik
Jul 236 min read


Why Rate Parity Still Matters in 2025
One of the longest-standing challenges for hoteliers has been striking the right balance between the visibility OTAs provide and the need...
Anu Metsallik
Jul 235 min read


Enhance Your Hotel's Departure Process for Unforgettable Stays
Hotels invest significant effort to ensure guests feel welcome upon arrival. They offer online check-in, room upgrades, and cheerful...
Anu Metsallik
Jul 86 min read


How to Keep Your Hotel Visible in the Age of AI Travel Planning
AI isn’t the future of travel — it’s already transforming how guests search, evaluate, and book hotels. If your property isn’t showing up...
Anu Metsallik
Jun 305 min read


Unlock Hidden Revenue: Why Hotels Need More Than Just Room Revenue to Thrive in 2025
The difference between good and exceptional? The extras. In 2025, relying solely on room bookings is no longer a sustainable hotel...
Anu Metsallik
Jun 75 min read


The Ultimate Guide to Hotel Sustainability Practices: How Eco-Friendly Hotels Are Shaping the Future of Hospitality
As sustainability continues to redefine hospitality, hotels are innovating in energy efficiency, zero waste, eco-friendly sourcing, and...
Anu Metsallik
May 256 min read


Product Updates: New Customization and Automation Features
This is a summary of our latest releases packed with enhancements to give you more flexibility in guest registration, automation, and...
Anu Metsallik
May 154 min read


Case Study: HotelBuddy and Opera Cloud Power Centennial Nexus Hotel's Digital Guest Journey
Located in central Tallinn, Centennial Nexus Hotel Tallinn is part of Unique Hotels Group—an Estonian hotel group operating five distinctive properties, from boutique and family-friendly to business-oriented and countryside escapes. Unique Hotels Group was the first hotel chain in Estonia to implement HotelBuddy across all of its city hotels, positioning itself as a leader in digital hospitality. Opened in 2017, Centennial Nexus Hotel Tallinn was established to commemorate th
Anu Metsallik
May 54 min read


Case Study: Cru Hotel Shows How Smart Tech Helps Boutique Hotels Operate Efficiently on a Small Team
Right in the heart of Tallinn’s Old Town, down a quiet cobbled street surrounded by centuries-old architecture, sits Cru Hotel —a 15-room...
Anu Metsallik
Apr 244 min read


AI Voice Scams Are the Newest Hotel Security Risk—And They’re Already Working
In the not-so-distant past, hotel cybersecurity threats were largely phishing emails and stolen passwords —messages disguised as booking...
Anu Metsallik
Apr 145 min read


How Independent Hotels Can Use AI to Boost Guest Experience and Efficiency
Artificial Intelligence (AI) is one of the fastest-growing innovations in the hotel industry. While big hotel brands have been early...
Anu Metsallik
Apr 85 min read


Choosing The Right Hotel Technology: A Guide for Hotel Managers
Investing in new hotel technology—whether it’s a property management system, housekeeping software or a guest experience platform—is a...
Anu Metsallik
Mar 316 min read


Case Study: How Hotel Jurmala Spa Eliminated Long Check-In Queues with HotelBuddy
Situated on the picturesque shores of the Baltic Sea, Hotel Jurmala Spa is a modern 4-star hotel offering 190 spacious rooms, a full-service wellness center, an award-winning spa, and diverse dining options to suit every palate. With state-of-the-art conference facilities and a multi-level wellness oasis, it provides an exceptional setting for both leisure and business travelers seeking a rejuvenating and seamless experience. We sat down with Dace Šķēle , Ineta Kalpina , and
Anu Metsallik
Mar 133 min read


Case Study: How the 5-star Grand Poet Hotel Enhanced Guest Experience and Revenue with HotelBuddy
Located in the heart of historic Riga, Grand Poet Hotel offers guests an unparalleled experience in 168 stylish five-star accommodations, including 20 ultra-luxury suites with breathtaking city views. Alongside its elegant rooms, the hotel features a wellness center, fine dining options, and modern event spaces. Since 2022, Grand Poet has leveraged HotelBuddy to enhance its guest experience, becoming the first hotel in Latvia to integrate this digital solution into its operat
Anu Metsallik
Feb 285 min read
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