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Work Smart, Not Hard

April 21, 9.00-17.00
Mercure Tallinn

Work Smart, Not Hard is a free seminar for hoteliers who want to stay ahead in a rapidly evolving industry. Taking place in Tallinn for the 5th time, the event focuses on how AI, revenue management, and data-driven tools are transforming hotel performance—helping you make smarter decisions, increase revenue, and run more efficient operations.

speaker presentations

Sponsored by:

Agenda

9:00

Welcome coffee & Registration

10:00

Opening Words From Organizers

10:15

Baltic Hotel Performance in European Context

Michal Rao―STR

10:35

Leveraging AI to Boost Direct Bookings and Maximize Hotel Revenue

Andris Malahovskis ―Lighthouse

10:55

How Automation and Data Exchange Simplify Hotel Operations

Sven Uustalu―Telema

11:15

One Hotel, Many Strategies― Navigating Revenue Fragmentation in Modern Hotels

Tomasz Leszczynski―BEONx

11:35

Revenue & Distribution Panel

Moderator: Andris Malahovskis

Panelists: Weronika Mothes― Profitroom, Krzysztof Jakubiak― D-Edge

12:15

Lunch

13:15

Fireside Chat: Agentic AI in Hospitality

Marcel Koolhoven― Oracle

Moderator: Kadi Saadlo―HotelBuddy

13:40

Presentation

Sandra Roosna―Askly

14:00

Available Grants and Support Mechanisms for Hotels

Ave Pill―Enterprise Estonia (EIS)

14:20

Building Hotels in 2026+: What’s Changing and Why It Matters

Moderator: Kimmo Virtanen

Panelists: Elise Sass― Larsen Group, Tauri Sumberg― Legend Hotels, Killu Maidla― Kurro Spa

15:00

Coffee Break

15:20

PMS News

Moderator: Harles Tammeleht

Panelists: Filip Kühnel― HotelTime, Markus Levin― MEWS, Katrin Vellesalu― BHRS, Kim Spolen― Stayntouch

16:00

AI Workshop

Kristo Peterson― Kasulik AI

17:00

Closing, Aperitivo & Networking

FREE for Hoteliers

Limited number of seats are available,

max 2 people per hotel.

More info: hello@hotelbuddy.eu

Meet the Speakers

Kadi Saadlo
HotelBuddy

HotelBuddy is a web-based guest experience platform offering online check-in, mobile keys, QR kiosk, upselling, guest chat, and more, enhancing guest satisfaction and operational efficiency.

katrin vellesalu

Katrin Vellesalu
BHRS

Baltic Hospitality & Retail Systems provides hotels with Oracle Hospitality solutions including PMS, POS, and distribution systems—along with implementation and support services.

markus levin.jpg

Markus Levin
MEWS

Known for its open API and integrations, MEWS automates routine tasks, streamlines booking management, offers contactless check-in and real-time insights into hotel performance metrics.

Kim Spolen
Stayntouch

Stayntouch is an intuitive and cloud-native hotel PMS that drives growth, optimizes resources and delivers consistent, top-notch guest experiences across your entire hotel portfolio.

sven uustalu

Sven Uustalu
Telema

Telema modernizes hotel finance operations by automating invoices, payments, and accounting workflows, helping teams save time, reduce errors, and manage processes more efficiently.

egon vaiksaar

Egon Vaiksaar
Wemply

Wemply is a modern and modular HR and payroll platform that helps companies manage employee data, working time and payroll, while providing employee self-service in one system.

kristo peterson

Kristo Peterson
Kasulik AI

Kasulik AI helps businesses and public sector organizations implement AI for enhanced efficiency and innovation through practical training programs and tailored strategies.

andris malahovskis

Andris Malahovskis
Lighthouse

Lighthouse supports hotels in optimizing pricing and revenue by providing real-time data on competitor rates, market demand, performance analytics and business intelligence in one platform.

filip kühnel

Filip Kühnel
Hoteltime

Hoteltime PMS offers advanced tools for front desk operations, housekeeping, point-of-sale integration, event management, and robust reporting enhancing operations and improving staff efficiency.

michael rao

Michael Rao
STR

STR provides hotels with benchmarking data and market insights to compare performance against competitors, track market trends and make informed revenue and pricing decisions.

weronika mothes

Weronika Mothes
Profitroom

Profitroom enables hotels to increase direct bookings and revenue through an all-in-one platform combining booking engines, CRM, marketing automation, and website solutions.

Tomasz Leszczynski
BEONx

BEONx helps hotels optimize pricing and profitability using AI-driven revenue management tools that analyze demand, predict trends, and automate pricing decisions to maximize revenue.

Work Smart Not Hard (Marcus Wallgren MEWS

krzysztof jakubiak

Krzysztof Jakubiak
D-EDGE

D-EDGE helps hotels grow direct revenue by combining distribution, digital marketing, and data intelligence tools, including booking engines, channel management, and performance analytics.

kimmo virtanen

Kimmo Virtanen
SBHC

Scandinavian & Baltic Hotel Consultation is an experienced hotel consulting company assisting hotels with all stages of hotel lifecycle from concept creation into the exit of the business.

ave pill

Ave Pill
Enterprise Estonia

Enterprise Estonia (EIS) supports tourism and hospitality businesses with funding, advisory services, and development programs aimed at boosting growth, innovation, and international competitiveness.

sandra roosna

Sandra Roosna
Askly

Askly blends human and AI-powered communication into a customer service widget that supports sales and service across channels and languages, helping convert visitors into loyal customers.

marcel koolhoven.jpg

Marcel Koolhoven
Oracle

Oracle's Opera is a scalable PMS widely adopted by large hotel chains, offering comprehensive property management functionalities, including reservations, sales, and catering management.

Meet the Speakers

Registration Form

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