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Work Smart, Not Hard

April 23, 9.00-17.00

Avalon Hotel & Conferences

Work Smart, Not Hard is a free seminar day for hoteliers who want to stay ahead in a rapidly evolving industry. The event focuses on how AI, revenue management, and data-driven tools are transforming hotel performance helping you make smarter decisions, increase revenue, and run more efficient operations.

This year also features a special AI workshop by Kristo Peterson (Norela AI), where you’ll learn how to build your own AI agents using Claude to automate workflows, with real-life examples from other hoteliers.

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speaker presentations

Sponsored by:

Agenda

9:00

Welcome coffee & Registration

10:00

Opening Words From Organizers

10:15

Baltic Hotel Performance in European Context

Michal Rao―STR

10:35

Leveraging AI to Boost Direct Bookings and Maximize Hotel Revenue

Andris Malahovskis― Lighthouse

10:55

Why your Team could beat AI every time

Tomasz Leszczynski― BEONx

11:15

Revenue & Distribution Panel

Moderator: Andris Malahovskis

Panelists: Jolanta Bonter― Profitroom, Adam Horvath― D-Edge

12:00

Lunch

13:00

Fireside Chat: Agentic AI in Hospitality

Marcel Koolhoven― Oracle

Moderator: Kadi Saadlo―HotelBuddy

13:25

Shaping the Future of Hospitality: Innovation in Everyday Operations

Vasily Tsypun―Sweeply

13:45

Building Hotels in 2026+: What’s Changing and Why It Matters

Moderator: Kimmo Virtanen

Panelists: Tauri Sumberg― Legend Hotels, Keystone Collection

14:30

Coffee Break

15:00

PMS News

Moderator: Māris Alnis

Panelists: Filip Kühnel― HotelTime, Inga Kinnas― BOUK, Katrin Vellesalu― BHRS, Kim Spolen― Stayntouch

15:45

Practical AI Workshop: How to build your own AI agents using Claude

Kristo Peterson― Kasulik AI

16:45

Closing, Aperitivo & Networking

FREE for Hoteliers

Limited number of seats are available,

max 2 people per hotel.

More info: hello@hotelbuddy.eu

Meet the Speakers

Kadi Saadlo
HotelBuddy

HotelBuddy is a web-based guest experience platform offering online check-in, mobile keys, QR kiosk, upselling, guest chat, and more, enhancing guest satisfaction and operational efficiency.

marcel koolhoven

Marcel Koolhoven
Oracle

Oracle's Opera is a scalable PMS widely adopted by large hotel chains, offering comprehensive property management functionalities, including reservations, sales, and catering management.

inga kinnas

Inga Kinnas
ED Hotels

ED Hotels offers hotel property management systems, booking engines, and website development, catering to small accommodations seeking to automate and enhance their services.

Kim Spolen
Stayntouch

Stayntouch is an intuitive and cloud-native hotel PMS that drives growth, optimizes resources and delivers consistent, top-notch guest experiences across your entire hotel portfolio.

vasily tsypun

Vaslily Tsypun
Sweeply

Sweeply helps hotels streamline housekeeping, maintenance, and daily operations with a digital platform that improves team coordination, task management, and real-time visibility, leading to more efficient workflows.

kristo peterson

Kristo Peterson
Kasulik AI

Kasulik AI helps businesses and public sector organizations implement AI for enhanced efficiency and innovation through practical training programs and tailored strategies.

andris malahovskis

Andris Malahovskis
Lighthouse

Lighthouse supports hotels in optimizing pricing and revenue by providing real-time data on competitor rates, market demand, performance analytics and business intelligence in one platform.

filip kühnel

Filip Kühnel
Hoteltime

Hoteltime PMS offers advanced tools for front desk operations, housekeeping, point-of-sale integration, event management, and robust reporting enhancing operations and improving staff efficiency.

michael rao

Michael Rao
STR

STR provides hotels with benchmarking data and market insights to compare performance against competitors, track market trends and make informed revenue and pricing decisions.

jolanta bonter

Jolanta Bonter
Profitroom

Profitroom enables hotels to increase direct bookings and revenue through an all-in-one platform combining booking engines, CRM, marketing automation, and website solutions.

Tomasz Leszczynski
BEONx

BEONx helps hotels optimize pricing and profitability using AI-driven revenue management tools that analyze demand, predict trends, and automate pricing decisions to maximize revenue.

adam horvath

Adam Horvath
D-EDGE

D-EDGE helps hotels grow direct revenue by combining distribution, digital marketing, and data intelligence tools, including booking engines, channel management, and performance analytics.

kimmo virtanen

Kimmo Virtanen
SBHC

Scandinavian & Baltic Hotel Consultation is an experienced hotel consulting company assisting hotels with all stages of hotel lifecycle from concept creation into the exit of the business.

ilmars vitols

Ilmars Vitols
R8 Technologies

R8 optimizes energy consumption using AI-driven building management solutions that automate climate control, reduce costs, and improve sustainability without compromising guest comfort.

katrin vellesalu

Katrin Vellesalu
BHRS

Baltic Hospitality & Retail Systems provides hotels with Oracle Hospitality solutions including PMS, POS, and distribution systems—along with implementation and support services.

Meet the Speakers

Registration Form

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